1.en.20 Working with ads: from Jingles to the Flying Beetle

This morning you learnt what a jingle is. Let’s see if you think of a catchy tune for your advert presentation. I know there are good musicians in the group, so it should not be that difficult. You can use a well known one  too…

According to Wikipedia, a jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Jingles are a form of sound branding.

Did you get any ideas from Raúl’s students? Their natural disaster videos were fun, weren’t they?

Here is the link to his blog. Remember that you must start working on the ad as soon as possible. Post to the blog the name of your group and the answers to the activities from Raúl’s blog.


2.en.56 Ads can be interactive: have a go!

Have you seen the latest add by tipp-ex?

You can alter it and make the characters act as you please. It is really funny!

Type the following verbs in the box and see how the bear and the hunter interact.

  1. tickles
  2. kisses
  3. plays with
  4. dances with
  5. erases
  6. washes
  7. pisses
  8. draws
  9. sleeps with
  10. cooks

Homework: post your comments to the blog by Friday 28th

  1. Which one did you find the funniest?
  2. Can you contribute with any other verbs?
  3. Have you seen any similar publicity campaigns?
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